Corporate responsibility 2017

Creating value for stakeholders

The aim of Nordic Morning Group is to run the business in a profitable way, which means creating added financial value for key stakeholders, employees, customers and the owner. Important stakeholders for added value also include partners, service providers, investors and the countries and municipalities in which we operate.

In 2017, we produced added financial value for stakeholders totaling EUR 51.0 million (49.0).

We sold products and services to its customers totaling EUR 99.2 million (105.7) and spent EUR 48.1 million (56.7) on buying goods and services from partners.

Financial responsibility

Engagement and successes

The cornerstones of our HR strategy are Learning and Development, Leadership, and Culture of Engagement.

Business transformation and growth have been the dominant themes for the group in 2017. Restructuring operations, building the new organizational setup and helping employees adapt to change has required strong support from the HR function.

Social responsibility

Working for the environment

We will reduce our own and our customers’ environmental impact by investing in environmentally responsible operations, products and services and promoting environmental awareness amongst our personnel.

The Group’s production plant in Helsinki is ISO14001 certified, climate-neutral, and entitled to use the Swan ecolabel.

Environmental responsibility

The CR program is firmly integrated within Nordic Morning Group’s strategy.

Risk management


Our most important non-financial risks are related to people. These risks include:

  • Management and the key people who work closely with key customers deciding to leave the company.
  • Challenges in recruiting talented specialists and managers who can develop the business and are good leaders.
  • Failure in engaging the key people.
  • Occupational risks related to printing, such as accidents, chemical leaks or fires at production plants.

We manage people-related risks by implementing good HR policies and by focusing on employee and management development. We work for enhancing a collaborative and engaging culture, nurturing and inspiring leadership and enfficient talent development and recruitement practices. We maintain good lines of communication, communicating as openly as possible, and enhance employees’ involvement in developing our business.


A fire or a chemical leak at a production plant could damage the environment. We consider our other environmental risks to be minor.

Environmental risks are mainly managed through various environmental management systems, such as compliance with the ISO14001 standard; our production companies follow procedures established in environmental management systems to identify and prevent potential emergency situations and accidents that could harm the environment. These procedures are audited annually by accredited third parties. The companies regularly review and test their emergency preparedness and response procedures.

Climate change

Climate change is not a substantial risk for our business in the near future as its effects have been less extensive in our main markets, the Nordic region, than in other areas of the world. Nevertheless, combating climate change plays an important role in our CR program because it is the greatest threat to sustainable development globally.

We have managed to reduce our climate impact significantly since 2008 when we began assessing the ways in which our business contributes to climate change and working to achieve climate neutrality. In 2009, we started taking measures to reduce our carbon-dioxide emissions and began compensating for a proportion of these emissions. Further infomation can be found on
the environmental responsibility section.

Assessing risks

The executives are responsible for managing risks related to corporate responsibility and reacting actcordingly. Nordic Morning Group's board of directors has approved the risk management methods applied by the executives. The executives assesses the likelihood and significance of each risk. The board of directors also monitors and assesses risks that have been categorized as significant.


Corporate responsibility at Nordic Morning Group is led by the CEO. A CRI (Corporate Responsibility Initiative) core team of representatives from Finance, HR, and the Head of Green Nordic Morning Group program, is responsible for the development of corporate responsibility, related communication and reporting.

Our CR agenda is set according to acknowledged policies and guidelines. We comply with the principles of internationally-recognized standards, such as the UN Global Compact and the ISO 14001 environmental management standard. Our reporting complies with the CR reporting recommendations established in 2011 for companies owned by the Finnish state and the instructions given for the tax footprint in 2014.


Our values guide our actions in relation to our stakeholders and operating environment within the group.

Continuous renewal is crucial for us as we operate in a rapidly changing environment.

First and foremost, respect refers to respect for the dignity, work and competence of our colleagues, customers, partners and other people we encounter.

The ultimate goal of Nordic Morning Group’s board of directors, the board committees and CEO is to operate the business in a responsible way.

We comply with legal requirements and are honest and transparent when communicating about our business.


In group governance and reporting, Nordic Morning Group pursues integrity, transparency and accountability. For example, we are open about the incentives and compensation for the CEO and corporate executives.

Audits and controls carried out by external parties help to create openness. Nordic Morning Group’s production companies publish environmental reports annually and prepare reports for authorities.

We voluntarily participate in environmental programs involving reporting to third parties. This includes the ISO 14001 environmental management system and the Nordic Ecolabel. These third parties also review our environmental calculations.

Our goal is for integrity, transparency and accountability to be reflected in cooperation with our stakeholders. We expect our partners to operate their businesses responsibly.

Reporting of violations

Each employee is able to report any suspected violations, such as dishonest or unethical activities or legal violations in their work community, without fear of discrimination or retaliation. In the group companies, violations can also be discussed in cooperation forums where each staff group is presented by representatives selected by the group in question or in other regular meetings between employer and employee representatives. Anyone can report to the Group’s CEO about a violation.


Corporate Responsibility Report covers the activities of the parent company, Nordic Morning Group Plc, and its wholly-owned subsidiaries in the financial year from January 1 to December 31, 2017.

Nordic Morning Group's associate companies are included in the consolidated financial statements, but Nordic Morning Group does not manage their corporate responsibility issues.

We report on our corporate responsibility in our Annual Report each year. The previous Corporate Responsibility Report was published in February, 2017 as part of our Annual Report. 

Our reporting is based on the CR program, established originally in 2010, which takes the financial, social and environmental impact of our business into account, as well as bearing in mind all stakeholders interested in the report. We update the program annually if required.

Our corporate responsibility reporting complies with the CR reporting model for non-listed companies owned by the Finnish State (Government Resolution on Ownership Policy, November 3, 2011, Appendix 3) as well as with the G4 Core guidelines issued by the Global Reporting Initiative (GRI).

The information pertaining to financial responsibility is based on the consolidated financial statements and accounting. The indicators for social responsibility are from personnel information systems, payroll systems and accounting. In the calculation of staff-related figures, we have followed the general annual reporting guidelines issued by the Finnish Accountancy Board. The figures for environmental responsibility are from the Group’s own systems.

The report has not been verified. According to our own assessment, our reporting corresponds to the Core level of the GRI’s G4 guidelines.

The Strategy, Business and Financials sections of this Annual Report provide information on the Group’s financial performance, organization, ownership, governance and companies, as well as changes that occurred in 2017.

GRI Content Index »


Further information

Anne Årneby

Key behaviors

Passion for Success

We have a positive attitude towards working smoothly and achieving targets. We take the initiative in development.

Openness and Sharing

We want to understand others, work together and be part of a team.

Curiosity to Learn and Innovate

We are curious. We want to learn to know things, people and challenges better. We also want to ask questions, question things and challenge the current ways of doing things and be open to new solutions.

Helping Customers Succeed

We want to serve customers and other stakeholders, and satisfy their needs. We focus our resources on understanding and satisfying customer needs.

Current values

A need for revisiting our values

We as Nordic Morning Group are on a change journey. We have accomplished a lot during 2017. We have created our common  Why and How for our 3 business areas; “We believe in making the world a better experience” and “We challenge established thinking and ways of working through people and technology”. To strengthen our Group further we are taking the next important step and have started working with revisiting our shared values for the whole group.

All employees impact Nordic Morning Group’s development and future success. Everyone has an important role in making the world a better experience. The things we value as individuals and as a company, is reflected in the way we work and communicate with clients, partners, stakeholders and each other.

The work with our values will be highly co-creative and involve all employees. We do that by combining web surveys, collaborative workshops and individual web tool guidance. The work will take place during spring/summer 2018.

Code of business ethics

Nordic Morning Group's Code of Business Ethics is based on our core values guiding our interactions with colleagues, customers, partners and other stakeholders. We expect also our partners to comply with it.

The Code of Business Ethics helps us conduct successful business operations and feel good at work.

Code of Business Ethics »