Environmental responsibility 2017


Increasing energy efficiency

We reduce our own and our customers’ environmental impact by investing in environmentally responsible operations, products and services, and by promoting environmental awareness.

The Group’s production plant in Helsinki is ISO14001 certified, climate-neutral, and entitled to use the Swan ecolabel. Moreover, they have been granted the right to use the paper chain of custody labels. 

The management of environmental responsibility is based on the environmental strategy, policies and certified environmental programs.




The strategically important action of moving the business operations in the same office in Helsinki increased the Group's energy efficiency and decrease the need to travel.


Our goal is to produce less than 300 ton CO2 emissions in 2018.

Environmental impact of the new office

In December 2017, Nordic Morning Group brought all of its Helsinki-based operations under one roof in a new extension of Rantatie Business Park in Helsinki’s Kalasatama district. The employees of Nordic Morning Finland, Edita Publishing and Nordic Morning Group Plc moved to the office, along with most of Edita Prima’s office workers.


The new office is expected to reduce commuting times and transport-related environmental impacts. Moving several subsidiaries under one roof in itself eliminates the need for travel between separate offices. The office’s location near a metro station also promotes the use of public transport for commuting. Being near Helsinki’s city centre with good public transport links was an important factor in choosing the location. Several meeting rooms are also equipped with videoconferencing equipment, which further reduces the need for travel. Employees also have the opportunity to work remotely when their work allows it.

The property

The electricity for the property is supplied by Nordic Green Energy, which exclusively sells electricity generated from renewable energy sources. This in itself represents an improvement, as not all of the previous office premises used green electricity. Some 99% of the electricity used at the office is generated by hydropower and the remaining 1% by wind power.

The property is heated by district heating. The delivery of district heating and district cooling is partly based on radiation pressure, which reduces energy consumption by 10–20% compared to traditional systems. The ventilation system at the property includes heat recovery. The property has been submitted for LEED Gold certification.

As lighting represents a substantial proportion of the energy consumption of office properties, the choice of lighting products and lighting control systems has a notable effect on the energy efficiency of the office. The workstation areas in the office are equipped with LED lighting. Lighting is partly controlled by scheduling software and partly by motion sensors.

ICT equipment

Energy-efficient models with an EnergyStar rating are given priority when purchasing computer displays, workstations and laptops. The office also uses GreenSnapper software to remotely shut down computers that have been left on. The number of multifunction printers was reduced and the SecurePrint system was introduced to cut down on unnecessary printing and prevent employees from losing or forgetting about their printouts. Office paper is ecolabelled (EU Flower). The kitchen appliances purchased for the office (dishwashers, refrigerators) have an energy rating of AAA.


A modern office creates relatively little waste because all administrative routines are digital. The small amount of waste that is generated gets sorted into several different waste types to reduce the negative environmental impacts and promote the recycling of waste. Among other things, the office sorts paper waste, cardboard waste, organic waste, combustible waste and hazardous waste (such as decommissioned ICT equipment).

Environmental goals

We increase environmental awareness among our employees, customers and suppliers:

  • We publish the results of our environmental work in our annual corporate responsibility report.
  • The goals of our environmental work are communicated to our employees on the intranet.
  • We provide our customers with products that carry the Nordic Ecolabel and the paper chain of custody labels.
  • We have set environmental criteria for the stages of the supply chain that have the largest environmental impact.

We will reduce our carbon footprint by 80 percent by 2018 compared to 2009. This means that:

  • All of our printing plants and offices will use green electricity.
  • We’ll have a unified method for calculating emissions, which include fuel, energy consumption, business travel and transport.
  • By the end of 2018 he carbon footprint had been reduced by 80% compared to 2009.


All printing plants will be annually granted the environmental certifications:

  • They will be ISO 14001 certified.
  • They will have the right to use the Nordic Ecolabel.
  • They will be paper chain of custody certified.

Environmental strategy

Products and services

To reduce their environmental impact, companies must choose the right processes right materials and production methods. We recommend our customers to digitalize their processes and to use internationally recognized labels as they are visible signals of environmental responsibility.

Digitalization of the processes

Nordic Morning Group decreases its customers’ environmental impact. All our business units help our customers to both digitalize their processes and make use of modern digital technologies. Digital processes often mean less environmental impact than traditional processes, because there is less need for raw materials and transportations.

  • Nordic Morning offers its customers data-driven marketing programs by using AI-based marketing tools. Using data in digital marketing makes the programs more optimized and more effective. For the environment perspective it is always for not to do unnecessary or ineffective actions.
  • Edita Prima has helped its customers to automate its customer communication processes. This has meant less phases in the work process, less raw material consumption and more efficient transportation methods.
  • Edita Publishing offers its customers on-line learning courses with no need to travel.

The Nordic Ecolabel

The environmental impact of printed products has been considered throughout the production chain, from paper manufacturing to the delivery of the finished product. The printed product fulfills the Nordic Ecolabel’s standards for forest management, pulp and paper manufacturing, printing and waste management.

Nordic Morning Group’s printing plants have been granted the right to use the Nordic Ecolabel. The Group's net revenue from products carrying the Nordic Ecolabel was about EUR 180 000 in 2017.

Guarantees of origin – paper

Forest certification ensures that forests are managed according to agreed criteria and that the wood fiber used is monitored from forest to finished product. The forest management criteria apply to matters such as:

  • compliance with national laws and international agreements
  • respect for the rights of indigenous peoples and of workers
  • maintaining the biodiversity of forests
  • preserving forests with a significant environmental protection value.

The processes we engage in at Nordic Morning Group’s printing plants to track down the source of paper are certified according to international reference standards. For this reason, our printing companies are entitled to use labels showing that our paper originates from a responsibly chosen source. 


Supply chain

From the perspective of environmental responsibility, Nordic Morning Group’s most significant purchases are those related to the paper and electricity supply chains. We will not procure paper that originates from illegal felling or from forests with a significant environmental protection value. We adhere to the following principles when procuring paper:

  • We will scrutinize the environmental responsibility programs and wood procurement principles of paper suppliers.
  • We will prioritize paper that carries the Nordic Ecolabel and is CoC certified.
  • We will prioritize paper that is manufactured in the Nordic countries.

Nordic Morning Group’s printing plants solely use energy generated from renewable sources. The Helsinki production facility uses hydroelectric power and wood-based biofuels. The goal is that all of the Group companies will use electricity generated from renewable sources.

Chemicals used in printing carry the Nordic Ecolabel. Before introducing a new chemical into the process, its right to carry the Nordic Ecolabel will always be checked with the organization that grants the right to use the label.

Environmentally responsible operations


In office work, most of our environmental impact comes from energy consumption and carbon-dioxide emissions caused by travel. Since 2013 we have had a determined effort to centralize our operations and increase our efficient use of premises. In December 2017 all Helsinki offices moved into same premises. In Sweden there have been several moves during the previous years. These has lead to increased energy efficiency and improved management of the office practices.

Most of our Group companies’ offices are included into the carbon footprint calculations.

Printing plant

The environmental systems for our production activities ensure that our environmental work is systematic and focused on continuous improvement. The systems also ensure that we follow current environmental legislation. By the end of 2017 Nordic Morning Group only had one printing plant. Edita Prima’s printing plant is located in Helsinki, and it is certified in accordance with the ISO 14001 standard for environmental management, and it has published its own annual environmental report since 2004.

In our production activities, the main sources of environmental impact are materials, energy, waste, and emissions. We began measuring our waste volumes regularly in the 1990’s. In 2017, around 90 percent of the total waste volume was recyclable. Over the past decade, the volume of waste that has been sorted separately has increased, but it has become possible to recycle a larger range of materials.

We have positive cash flow from our waste disposal activities: the amount of waste sold brings in more funds than the amount paid for waste disposal.

In 2017 Edita Prima improved energy efficiency by making more efficient use of space. At Nordic Morning Group’s printing plants, energy is used to operate machines and equipment, as well as for heating, lighting and ventilation of the premises. Edita Prima’s printing plant use district heating, and the municipal water supply as their only source of water.

Edita Prima’s operations generated 6,7 tonnes hazardous waste. The amount of hazardous waste has dropped to one tenth from 2011. At the same time the consumption of solvents has also dropped to 4,3 tonnes which is one sixth of the volume in 2012. These result primarily from the changes in production technology, with older offset printing machines being partly replaced by digital printing machines.

Climate neutrality

In autumn 2008, Nordic Morning Group began measuring the Group’s total carbon-dioxide emissions. We have already reduced our emissions by 75 percent

One important step in reducing our carbon footprint has been the transition to electricity from renewable sources (green electricity) by all printing companies. In 2017 Edita Prima and Mods Graphic Studio were climate-neutral. They compensate for the remaining emissions by funding UN-supervised clean development mechanism projects in India.

Environmental awareness

As a company in the communications sector, we have a particular responsibility for promoting environmental awareness among our stakeholders. We aim to ensure that the day-to-day decisions made by the Group’s employees comply with the principles of sustainable development both at work and at home.

We help our customers find solutions that are as sustainable as possible. We use communications channels such as the www.ekojulkaisu.fi website to present information on how environmental issues should be considered in the various phases of designing and producing printed materials.

Energy and water consumption at Nordic Morning Group's production sites

Electricity (MWh)

Heating (MWh)

Water (m3)

Consumption of materials at Nordic Morning Group's productions sites

 Paper (tonnes)

 Printing ink (tonnes)

 Solvents (tonnes)

Trend in waste from Nordic Morning Group's production sites

 Recycled waste (tonnes)

 Recovered waste (tonnes)

 Hazardous waste (tonnes)

Waste at Nordic Morning Group's production sites 2017


CO2-emissions (CO2-tonnes)


(CO2 tonnes)

Edita Prima Oy 2792 2792 850 860 629 576 433 373 291 311
Edita Västra Aros AB 300 244 311 358 355 291 211 0 0 0
Edita Bobergs AB 186 135 49
Citat AB 125 125 125 60 106 174 109 139 85 0
Klikki AB 99 50 38 32
Nordic Morning Oyj 59 59 59 51 58 66 57 56 63 65
Edita Publishing Oy 95 95 95 87 47 46 43 46 69 67
Opetusalan koulutuskeskus Educode Oy 34 23 0 0
JG Communication Ab 112 112 112 116 68 40 32 20 14 0
Klikkicom Oy 30 28 36 16
Citat Oy 21 21 21 21 21 22 25 19 25 0
Mods Graphic Studio AB 10 10 10 11 12 6 14 14 14 6
Seed Digital Media Oy 15 9
Nordic Morning AB 11 30
Sitrus Agency AB 126
Ottoboni Sweden AB 74
Ottoboni Finland Oy 22
Sitrus Agency Oy 5
Total 3514 3458 1583 1564 1296 1222 1088 954 796 812

Employees commuting between home and the workplace is not included in the calculations.
2015: Edita Prima Oy's and Edita Bobergs AB's calculations are verified.
2017 figures will be published in April.

How we reduce our carbon footprint

  • Our printing companies use electricity generated from renewable sources.
  • We increase the efficiency of our production and office facilities by merging sites.
  • We have discontinued the most carbon-intensive production operations.
  • We invest in improving energy-efficiency; for example, lighting systems have been replaced at production facilities and the head office.






  • We reduce business travel by using video conferencing.
  • We use software with which we can turn off computers remotely.
  • We use leasing cars that are less harmful to the environment.
  • The Group travel policy encourages employees to make environmentally friendly decisions on business trips: the Group companies have offered employees choices such as subsidized public transport tickets and rental city bikes.
  • We compensate for carbon-dioxide emissions by funding UN-supervised clean development mechanism projects.
  • We use transport services in Finland that are environmentally compensated for.
  • We provide training on environmental issues to employees.